Monday, December 11, 2023
HomeTechnologyHonor hints at new flip foldable smartphone after Magic Vs launch

Honor hints at new flip foldable smartphone after Magic Vs launch

The Honor Magic Vs is on display at Honor’s stand at Mobile World Congres in Barcelona. The near $1,700 device is Honor’s attempt to challenge Samsung in the foldable smartphone market.

Arjun Kharpal | CNBC

Honor CEO George Zhao has a simple philosophy — make the best products and the sales numbers for the Chinese smartphone maker will follow.

In a wide-ranging and rare interview with global media, Zhao addressed the company’s strategy to compete with the likes of Apple and Samsung and hinted at a new foldable phone ahead.

He also shrugged off concerns that Honor, which was spun off from Huawei, could potentially be hit with the same U.S. sanctions that crippled its former parent company’s business.

Honor takes aim at Apple and Samsung

Read more about tech and crypto from CNBC Pro

Honor only launched its first phones outside of China last year after being sold off from Huawei in 2020. And it’s a tough time for Honor to jump into the market. In 2022, smartphone shipments fells to their lowest level since 2013. However, high-end smartphones, those that cost over $800, accounted for 18% of the total handset market in 2022, up from 11% in 2020, Canalys data shows.

That’s why Honor is chasing this category. But Honor still lags Apple and Samsung.

The company’s worldwide market share stood at 4.6% in 2022 versus 21.2% for Samsung and 18.3% for Apple, according to Counterpoint Research data.

More foldables ahead

At the Mobile World Congress in Barcelona this week, Honor had a huge stand showing off its latest wares, underscoring its ambition to be a global player. It was right next to Samsung’s exhibition, highlighting its desire to be seen in the same vein as the South Korean giant.

Honor had a large poster for the Magic Vs with the tagline: “Unfold your magic.”

Honor presented a big stand at Mobile World Congress in Barcelona, the world’s biggest mobile show. The company showed off its latest flagship devices including the Magic Vs.

Arjun Kharpal | CNBC

The Magic Vs currently folds like a book. Other firms including Samsung and Oppo have launched devices that fold upward like a traditional flip phone. Honor does not have a smartphone like this but Zhao said the company is “seriously” considering it.

“We have this consideration, to be frank. How and when, I cannot disclose too much. But that direction we … seriously consider that,” he said.

Honor’s Huawei history



Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Recent Comments